Date: Join us in central London on Monday 14 September 2026 for a day of pre-booked meetings designed to help you discover new travel products, strengthen relationships, and get inspired for future itineraries. 

Location: We have chosen the same location as last year: 41 Portland Place, conveniently located in the heart of London and accessible from all major London mainline rail links, a short walk from Oxford Circus, Regent's Park and Great Portland Street tube stations. 

Swedish Roadshow Europe 2026 - LONDON is Visit Sweden's premier event in Britain for Sweden!
This Swedish Workshop provides a forum for senior travel industry decision makers with direct purchasing responsibility including tour operators, travel agents and wholesalers. Providing you with the best opportunity on the UK market to meet suppliers from the Swedish travel industry and discover Swedish destinations and travel solutions catering to both your and your customers’ needs. As a travel trade buyer, this Swedish Workshop is an exclusive and very effective way to source and grow your network of reliable and high-quality Swedish suppliers. The workshop facilitates networking, providing the opportunity to meet, greet and discuss business, leading to contracts being signed whilst expanding business connections. If you’re a travel buyer looking for inspiration, new experiences, and fresh bespoke travel products in Sweden, then Swedish Roadshow Europe 2026 - LONDON is the right place!

Timings:

09.00 - 11.50 Workshop
11.55 - 12.45 Lunch
12.50 - 16.00 Workshop

Register:

You can register in 3 easy steps:

1. Enter your company data
2. Enter data for the person participating
3. Enter information about the service you are looking for

All profiles will be checked before being published in the catalogue. If important information is missing we will contact you.